Marketing Consultant in Germany and Berlin: Audit, Strategy and Priorities

What does a marketing consultant do, and what do you get from us?

A marketing consultant in Germany helps you decide what to do, in which order and how to tell whether it works. The consultant does not run your campaigns day to day. Our consulting offer has three formats, which you can book alone or one after another.

Some buyers search for a growth consultant or a digital marketing consultant. The work is the same. We look for the few measures that are most likely to bring customers, and we make them measurable.

Do you need a consultant, an agency or a freelancer?

It depends on whether you need advice, execution or one specific skill. Many companies need advice first and execution second.

We work as a consultant and as an agency, so we can say when you need the other format. Our guide on how to choose a marketing agency in Germany gives the questions to ask of any provider, including us.

How does a consulting project run?

1. Free first call by video, 30 minutes. You describe your offer, your customers and your goal. We say whether consulting is the right format.
2. Scope and access. We agree the format, who takes part and which accounts and figures we may look at. You receive a quote.
3. Analysis. We review your material and figures and talk to the people who deal with customers.
4. Working session. We present the findings and build the strategy and the priorities together with you.
5. Handover. You receive the plan in writing, with priorities, owners and measures.
6. Follow-up, if you want it. Review sessions, or help with carrying out the plan.

We state no duration up front. How long it takes depends on how many areas we review and how quickly access and figures arrive. Sessions can be held in English or German.

What do you hold in your hands at the end?

You hold a plan that someone can act on the next day. The result is written down, ranked and tied to figures, so you can carry it out yourself, hand it to your team or ask an agency to execute it.

• A short strategy document with target customers, offer and channel choice
• A ranked list of measures, each with an owner and the reason for its place
• The figures to track, how each one is defined and where it comes from
• A list of things to stop or postpone
• Briefing notes for an agency or freelancer, if you decide to hire one, so that offers become comparable

What does a marketing audit cover?

An audit looks at the whole path from the first contact to the closed deal, because a weak step anywhere wastes the money spent before it.

• Goals and offer. What do you want to achieve, and is the offer clear to a stranger?
• Website. Do the pages answer the questions of buyers, and is the next step obvious?
• Search. What does Search Console show about your visibility, and what is missing?
• Paid channels. How are the accounts structured, how is tracking set up and who owns the accounts?
• Local presence. Is your Google Business Profile complete, and are reviews and details consistent?
• Follow-up. How fast and how well are enquiries answered?
• Measurement. Can you see enquiries by source and, ideally, the customers that come from them?

We work with the figures you have. Where figures are missing, we say so and propose how to start counting.

What are fractional marketing support and workshops?

Fractional support describes a format. A company books a fixed amount of senior marketing time each month, for example a weekly call, a review of the team’s work and help with decisions, without hiring a full-time head of marketing. Some people call this a fractional CMO. We describe the format here and claim no title in your company.

Workshops are shorter. Typical topics are setting goals and figures, choosing channels, planning tracking, writing a briefing for an agency and reading a monthly report.

Both formats are agreed individually after the first call. Which one fits depends on the size of your team and on how much of the work it can do itself.

Who leads the work?

Simon Krebs founded Digital030 in 2017. He holds a Bachelor of Arts in business administration and a Master of Arts in Entrepreneurial Risk Management, both from Hochschule Magdeburg-Stendal.

From May 2024 to November 2025 he was start-up manager for marketing, sales and automation at SolarX GmbH in Berlin. In that role he was responsible for marketing and sales and for the digital sales and marketing set-up. He ran performance campaigns on Google Ads and Meta Ads, introduced automated lead flows, CRM processes and after-sales systems, and led the sales team, including responsibility for revenue development.

Since 2024 he has also been the voluntary managing director of Brandenburger Wohnungsnotfallhilfe gGmbH, a social organisation in Brandenburg that works on homelessness. His experience includes sales as a setter and closer, in his own agency and in photovoltaic and coaching sales.

He works as a marketing consultant near Berlin and for companies across Germany. German is his native language, and he speaks English fluently. More background is on the about page (German).

When is a consultant not the right choice?

• You want someone to run campaigns every week. An agency, or a freelancer for one channel, fits better. We can do that as a separate service.
• You expect a promise of results. We give none.
• Nobody on your side can carry out a plan or make decisions. A plan needs an owner.
• You need legal or tax advice. We recommend a specialist for that.
• You want a price from a form. Quotes follow the first call.

If the work is mostly execution, our marketing agency page for Germany describes that format.

Frequently asked questions