Marketing Agency Berlin: Strategy, Website, SEO and Ads for Smaller Companies

What does a marketing agency in Berlin do?

A marketing agency plans and runs the work that turns attention into enquiries. For a small or medium-sized business that usually means a clear plan, a website that turns visitors into contacts, visibility in search, paid advertising where it pays off, and a way to handle the enquiries that arrive.

The labels overlap. Digital marketing, online marketing and performance marketing agencies all work on the internet, and their work can be judged by results such as calls, forms and booked appointments. An advertising agency in the older sense often means brand campaigns and media buying. Digital030 sits on the digital and performance side and can also design branding and print material. Large brand campaigns and buying television or billboard space are not part of what we offer.

We cover six areas for smaller companies.

• Strategy, which means goals, target customers and a plan for the channels that fit.
• A website with one page for each service and clear ways to get in touch. See web design in Berlin.
• SEO, so that people find you in search. See SEO in Berlin.
• Google Ads and Meta Ads on Facebook and Instagram, measured by enquiries. See Google Ads in Berlin.
• Lead generation, with landing pages, forms and follow-up.
• Automation that connects forms, CRM and email. See AI and automation.

Which fits your business, an agency, a freelancer or an in-house team?

There is no single right answer. It depends on how many skills the project needs, how much continuity you want and how much coordination you can carry yourself.

This table is our own assessment and not a study. For a longer list of questions to put to any agency, read how to choose a marketing agency in Germany.

What does Digital030 offer in Berlin and Brandenburg?

Digital030 is a digital agency based in Hohen Neuendorf in Brandenburg, directly north of Berlin. It was founded in 2017 by Simon Krebs, who has more than nine years of experience in digital marketing and leads projects personally.

Simon Krebs speaks German as his first language and English fluently. A project can be planned in English while public content for local customers is written in German where they expect it. Quotes and monthly reports are available in either language.

The working principles are the same for every channel.

• Goals are set before work starts, such as enquiries, appointments or revenue.
• Tracking runs until the enquiry, so results are counted in calls and forms and not only in clicks.
• A monthly report shows real numbers and next steps.
• Ad budget and agency fee are stated separately.
• Prices are not published. After a free first call of 30 minutes you receive a quote that fits your goals.

You can see examples on the references page (German), including a private vehicle registration service in Berlin-Wittenau and a security company with a page for each of its four operating regions. The reference sites are in German.

What do the first 90 days with an agency look like?

A good start follows a clear order. Understand the business, set up measurement, build the foundations, then review real data. The steps below promise no result within a number of days. The pace depends on your starting point, your market and how quickly decisions are made.

Days 1 to 30, goals and measurement

• Agree what counts as a result, such as calls, form enquiries or booked appointments.
• Collect the numbers needed for a budget, such as what a customer is worth and how many enquiries become customers.
• Review the website, the Google Business Profile, ad accounts and analytics.
• Set up measurement and test it with a real enquiry before any money is spent.

Days 31 to 60, foundations and first activity

• Fix what blocks enquiries first, such as missing service pages, slow pages or unclear contact options.
• Start with one or two channels that fit your customers.
• Review the first search terms, enquiries and costs together.

Days 61 to 90, review and decisions

• Read the first monthly reports with real numbers.
• Decide what to continue, change or stop, and agree the plan and budget for the next quarter.

Some results arrive earlier and others take longer, and SEO in particular builds over months. Ask any agency, including us, what you can check at the end of each month.

How is marketing performance measured?

Marketing is judged by what the business gets out of it, which means enquiries, appointments and revenue. Clicks, impressions and followers are only early signals.

Measurement should run until the enquiry. A form submission, a phone call and a WhatsApp message each count as a result, and the report shows which channel produced them. In Germany, consent rules affect how much can be measured, so the cookie banner and the tracking set-up have to be planned together. Our guide to website legal requirements in Germany covers the basics. It is not legal advice.

Some enquiries cannot be traced, for example when a customer sees an ad, asks a friend and then phones you. We recommend asking every new customer how they found you and writing down the answer.

What is different about marketing in Berlin?

Berlin is an international city with many founders and many languages, and that shapes marketing in a few practical ways.

• Many people still search in German, even in an international city. Check the search terms for your market before you choose the language of ads and pages.
• Run the project in English if that is easier for you, and write public pages and ads in the language of the customer. Add English versions of key pages when international customers, partners or applicants are part of your audience.
• Name the districts and towns you serve. Customers think in neighbourhoods and in the Brandenburg towns around Berlin.
• Founders often have a small budget and a young product, so test one channel at a time and keep each step measurable.

Companies from abroad can start with how to market your business in Germany and the start-up marketing checklist.

What does a marketing agency cost, and how is the budget set?

The cost has two parts that should be quoted separately, the agency fee for the work and the advertising budget paid to the platform. Your own time for approvals and content is a third cost that appears on no invoice.

Digital030 does not publish fixed prices, because the scope differs too much between a single landing page and a full programme of website, search and ads. After the free first call you receive a quote based on your goals.

The ad budget is worked out backwards from your numbers. You decide how many new customers you need, estimate how many enquiries become customers and then see what an enquiry may cost. The Google Ads page shows the calculation with invented example numbers.

Scope depends on the number of services and locations, whether the website must be rebuilt, how many channels run at once, who writes the content and how often you want reports. A one-off project such as a website is priced differently from monthly work. For website costs, see how much a website costs in Germany.

Who Digital030 suits, and who it does not

Digital030 is a good match in these cases.

• You run a small or medium-sized business or a young company in Berlin or Brandenburg.
• You want one direct contact. Projects are led personally by Simon Krebs.
• You want enquiries as the goal and accept that results are measured and reported.
• You want to work in English, German or a mix, and you have or will set an ad budget that fits your goal.

It is not the right fit in these cases.

• You need a large team with a specialist for every channel and round-the-clock coverage. Ask us what we can staff before you decide.
• You want brand campaigns or television and billboard media buying.
• You expect a promised ranking, a promised number of customers or results by a fixed date. We do not make such promises, and nobody can.
• Your customers are mainly outside Germany. Our work and examples come from Berlin, Brandenburg and the German market.

If your situation matches the first list, book a free first call. It takes 30 minutes and commits you to nothing.

Frequently asked questions