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Marketing and web, explained for Germany.

Practical guides for companies that work in or sell into Germany. Legal topics come with sources and the date we checked them.

Market entry · 11 minHow to market in GermanyTo win customers in Germany, you need a German-language website, signals that show a real business behind it, one or two channels you can measure and a plan for the first 90 days. This guide covers each step and the mistakes that cost newcomers the most time.
Choosing an agency · 11 minChoosing a marketing agencyCheck six things before you sign with a marketing agency: the goals it works towards, how it measures them, who owns the accounts, what the reports show, how the contract ends and who your contact person is. This guide gives the questions, the pricing models and the warning signs.
Choosing an agency · 10 minChoosing a web design agencyJudge a web design agency by what it will deliver and hand over. Check the goal of the site, content, speed on a phone, legal pages, ownership of code and domain, the content management system, running costs, the quote and the approval steps.
Web · 9 minWebsite costs in GermanyNo single price applies, because a website is a set of choices about scope, content, features and upkeep. This guide shows what drives the price, which costs repeat every year, how three typical profiles differ and how to build a budget with your own numbers.
Legal basics · 10 minWebsite legal requirementsA company website in Germany has to show certain information and, in some cases, ask for consent. This guide reads three texts closely, § 5 DDG for the imprint, GDPR Article 13 for privacy information and § 25 TDDDG for cookies, as they stand on 19 October 2026.
Legal basics · 10 minCold email in GermanyUnder § 7 (2) no. 2 UWG, advertising by email without the addressee’s prior express consent is always an unacceptable nuisance, and the text makes no exception for business addresses. This guide reads the text, the GDPR points that matter and the alternatives.
SEO · 10 minGerman SEO guideGerman SEO uses the same basics as any other market, plus decisions about language, spelling, local signals and trust pages. This guide covers what to write in German, how to link German and English pages with hreflang, which local signals to set up and how to measure results.
Market entry · 10 minMarketing checklist for new businessesA marketing checklist for founders in Germany, from name and domain to the first 90 days. It covers marketing only. For registration, tax, legal form and permits, contact the competent authorities. It ends with a way to work out a marketing budget backwards.

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